The Hashmeta Group has launched a new digital fortune-telling gamification for CNY 2022 — an alternative spin to the traditional fortune-telling experience this festive season.
Titled “May The HU-at Be With You” — a play on the Chinese pronunciation of Tiger – hu, the digital fortune-telling gamification puts a fresh, satirical spin on lottery poetry, or qiuqian as it is known in Chinese.
Instead of the usual lot interpretation, users can expect comedic entries inspired by daily life as part of the digital fortune-telling experience.
“We wanted to create something fun and alternative to the traditional lot interpretation. With safe distancing measures and ever-changing regulations in the new normal, we hope that Singaporeans can have a little laugh and enjoy having their ‘fortunes told’ from the convenience of their mobile devices.” explained Samuel Lee, Content Strategy Director of Hashmeta.
This digital reimagining of a qiuqian session is also Hashmeta’s way of displaying its prowess when it comes to a marketing technique known as gamification.
Through Hashmeta’s proprietary gamification solution Playmeta, brands can collaborate to drive conversions, increase brand affinity and generate buzz on social media.
Agency Lead of Hashmeta Monica Zhuang explained: “This is our way of keeping Chinese New Year fun and engaging, even if the experience is 100% digital. We are addressing the locals with colloquial terms to identify with Singaporeans the “possible” challenges and opportunities ahead of them this 2022 through gamification.”
Curious fortune seekers can scan this QR code for a sneak peek into what fate has in store for them in 2022.
Founded in 2012, Hashmeta Group Holding Pte Ltd aims to be a leading Marketing Technology (MarTech) company in Asia, enabling and digitalising businesses in the area of social content creation, social community and social commerce.
Headquartered in Singapore, Hashmeta has offices in Malaysia, Thailand, Indonesia, Vietnam and China.
It makes marketing easy by providing digital marketing services and solutions.
Hashmeta operates several digital marketing platforms including StarNgage – an influencer marketplace, ShopperBoard – a fashion shopping app and ShopperCliq- a group buy platform.
For more information, visit hashmeta.com
