Virgin Active, a leading global premium social wellness brand and a one-stop fitness and wellness destination, is now offering nutrition meals as part of its holistic wellness focus.
In partnership with certified dietitians and health coaches from NOVI Health, members can look forward to delicious, scientifically-backed and freshly prepared meals tailored to their specific wellness goals that are available for pre-order and pick-up.
This new roll-out strengthens the brand’s commitment to be the place where wellness gets real – offering curated and easy-to-understand solutions to support one’s discovery of wellness in a simple yet holistic way. Be it high-quality specialised fitness experiences, wellness offerings, personalised consults or delicious functional nutrition, Virgin Active is out to empower one’s life through wellness.
According to Virgin Active’s Wellness Trends Study 2025, 60% of its members recognise the importance of nutrition and proper eating in one’s well-being, but only 32% actively prioritise this in their current lifestyles. With this new offering, Virgin Active aims to address this gap and empower members to discover the transformative power of nutrition in their holistic wellness journey at their convenience.
About 50% stated a preference for personalised meal plans, showing a high demand for curated solutions to achieve one’s wellness goals. Furthermore, 41% struggle to find time to plan and prepare their meals, highlighting Virgin Active’s meals as a convenient option that aligns with members’ busy lifestyles.
“Virgin Active is where wellness gets real, and we pride ourselves in offering curated solutions that are scientific and drive concrete progress in one’s journey. Our partnership with NOVI Health is a testament to this, and we are confident that the personalisation and expert guidance will empower our members to achieve their wellness goals effectively and lead healthier, happier lives,” said Julien Bera, Country Director, Singapore & Thailand, Virgin Active.
Holistic wellness made easier with wellness-goal centric offerings
The menu caters to a diverse range of needs, from seasoned wellness enthusiasts seeking performance-enhancing meals, to individuals who are keen on healthy living and are looking to incorporate healthier habits into their daily lives.
During the launch, members can opt from 20 delicious and freshly prepared, nutrition-packed meals tailored to key wellness goals such as Muscle Mastery, Revive & Recover, Eat Lean, Stay Lean and Fit Fuel. The meals have been designed with each wellness goal in mind, ensuring that the necessary nutrients are present for members to effectively achieve these goals while priorisiting freshness, quality and taste.
This offering of pre-ordered meals is currently exclusively available to existing members of Virgin Active on a paid basis, and meals can be pre-ordered and picked up at Virgin Active’s club in Raffles Place. This will soon be expanded to include pick up from all its clubs in Singapore and grab-and-go options.
Members can also receive personalised nutritional guidance from Virgin Active’s personal trainers during a consultation or personal training session. For those who are looking for more in-depth nutrition advice and personalised plans, they can also seek private consultations from the experts at NOVI Health at a preferential rate for Virgin Active’s members.
“NOVI Health’s vision to empower people to live free from the burden of chronic disease is rooted in helping people achieve their health and wellness goals in a holistic, personalised and evidence-based manner. We are excited to bring together our respective expertise in nutrition and wellness in this collaboration and look forward to developing more curated offerings with Virgin Active to continue to empower their members in achieving health and wellness goals,” said Dr Kyle Tan, Founder and Chief Product & Business Development Officer, NOVI Health.
Earlier this year, Virgin Active embarked on a limited-time partnership with INCREDIBLE®? Juice to bring in a curated selection of juices and Sofitel Singapore to present a wellness retreat, enhancing one’s overall sense of well-being. This integrated approach empowers individuals to live a holistic lifestyle that aligns with their preferences, solidifying Virgin Active’s position as a leader in premium wellness.
For more information on Virgin Active’s full suite of programmes, head over to https://www.virginactive.com.sg/
