Australia is one of the most unique destinations on the planet, thanks to its diversity of people, places and experiences.
This month, Singapore is invited to discover all that’s new Down Under at the PriceBreaker Australia Travel Fest, hosted with Tourism Australia.
From 15-21 April, 10am to 9pm, visitors to Great World Atrium (Level 1) can immerse in a slice of Australia’s amazing landscapes, unique wildlife and laid-back hospitality.
Swing by for oil-blending, enjoy art workshops and bring the kids to meet some of Australia’s beloved icons, including characters from popular animation Bluey’s World.
Visitors can also win return tickets for two to Australia in a Lucky Draw by stamping their Qantas Explorer Passport at eight interactive stations, each showcasing the extraordinary experiences awaiting in Australia.
Friendly Aussie Specialists from PriceBreaker will also be on site to help visitors customise their next dream holiday.
Certified experts in all things Down Under, they will be ready to share valuable insights, tips, and incredible deals for travellers to book their next Aussie adventure.
Deals to be enjoyed at the travel fest include a complimentary Australia experience, 10% off Qantas flights to Australia, goodie bag giveaways and free travel organisers.
Singapore’s travellers are showing their love for the Land Down Under, with 2023 overall visitor arrivals from Singapore in Australia increasing by over 23% from 2022, and a significant 85% being repeat visitors.
Ann Lim, Country Manager, Singapore, Tourism Australia, said: “Singaporeans have a special connection to Australia. In our research, we have found that Singapore travellers rate the iconic cities, theme parks and beautiful scenery and wildlife as the most desirable destinations in Australia.
“In 2024, we extend a warm welcome to Singaporeans – come and Say G’day to new and iconic attractions, world-class shopping and dining experiences, unique accommodation, renowned landmarks and breathtaking natural beauty.”
Cheryl Chung, VP, Customer Experience and Marketing for PriceBreaker, said: “Australia has always been a key destination for our travellers for good reasons: flight duration, breathtaking nature and wildlife, and abundance of fresh produce. Particularly for families, Australia’s attractions make it a very appealing destination for easy travels.
“PriceBreaker decided to spotlight Australia to showcase the diverse tapestry of all eight states. We are honoured to be supported by Tourism Australia, seven of its states, and Australia’s national airline Qantas for the PriceBreaker Australia Travel Fest.”
Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. Tourism Australia’s purpose is to increase the economic benefits of tourism to Australia, and in particular seeking opportunities to grow the overnight annual expenditure generated by tourism.
The organisation is active in around 15 key markets, including Australia, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit. Tourism Australia’s activities include social and digital media, traditional advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications, and consumer research.
For more information visit www.tourism.australia.com | www.facebook.com/seeaustralia
PriceBreaker is a Singapore-based leisure travel company dedicated to customising holidays to suit traveller’s preferences. With an experienced team of passionate travel consultants, it specialises in crafting personalised journeys, creating memorable experiences for customers. Its omni-channel approach provides convenience to customers, allowing them to access products and services through its two Travel Studios and ecommerce site.
https://www.pricebreaker.travel/ | www.facebook.com/PriceBreakerSG
