Furthering its mission to inspire and move people through the wonders of sport, Decathlon Singapore has announced two new developments that expand its presence locally: The revitalisation of its largest store, the Decathlon Singapore Lab in Kallang, and the opening of its first store in the Northwest region of Singapore at Lot One Shoppers’ Mall.
Decathlon has revitalised its Singapore Lab at Kallang with a fresh layout that features immersive alcoves and innovative features, allowing customers a more interactive and personalised experience as they move through the store. Meanwhile, the new Lot One store will officially open its doors on 8 August. This is the brand’s 11th Click & Collect outlet in Singapore and offers a curated product mix designed to cater to the needs of the community in the Northwest.
To celebrate, Decathlon will offer special promotions at both outlets, and a series of engaging activities at the Singapore Lab through the National Day long weekend.
The new Lot One store: Supporting the sporting community in Northwest Singapore The newest Click & Collect store at Lot One Shoppers’ Mall marks Decathlon’s first store in the Northwest of Singapore, a location that is a stone’s throw away from nature trails and community sporting facilities. The store’s curated product selection focuses on hiking, fitness, running, and water sports to meet the community’s unique interests and needs. The store will celebrate its grand opening with a list of exciting in-store promotions as seen below.
Exclusive opening promotions from 8 – 11 Aug
1. 10L Arpenaz Hiking Bag will be given away to the first 150 Decathlon members every day with a minimum spend of $20.
2. Decathlon members can participate in a Lucky Draw and stand a chance to win a BTWIN foldable bicycle worth S$549 with a minimum in-store spend of S$40.
3. All shoppers can enjoy exclusive in-store discounts on selected items including picnicmats
, camping chairs and kids’ scooters! Decathlon Singapore Lab: A new store identity and revamped layout.
The revamped Singapore Lab features a new store identity and innovative layout designed to enhance the shopping experience and journey for customers. Unlike the previous arrangement of the store, which was more linear, the new circular layout will guide customers through various sports areas to create a seamless and engaging shopping journey, while providing customers a better overview of related products within each zone.
The updated design boasts immersive alcoves dedicated to different sports, providing a holistic experience for shoppers. Innovative digital solutions — like the Safe Size digital foot scan — allow shoppers to find the perfect fit for their shoes using an advanced 3D scanning technology powered by a self-learning recommendation algorithm. There are also new experiences such as the Zwift Cycling Turbo Challenge, a system which allows cyclists to have
fun racking up virtual miles and testing out new bikes. Other experiences include a new watersports testing zone for Stand-Up Paddle and Kayak, as well as a test bridge for shoes.
All these will be introduced to the store in the coming weeks. As part of Decathlon’s ongoing commitment to improving customer satisfaction, all its experience stores will be revamped over the next two years to feature this new layout. The transformed Singapore Lab is a testament to the brand’s dedication to the continuous development of its retail experiences, which will go hand in hand with its digital presence to cater to the needs of sports lovers in Singapore.
Celebrate Decathlon’s Milestones with a Sporty National Day!
Experience the new store and revel in a host of exciting activities and promotions at Decathlon Singapore Lab 9 to 11 August. These free activities are perfect for both the young and the young at heart. Over the long weekend, shoppers can look forward to the following events:
9 – 11 August 11am – 7pm: Shop consciously with Decathlon’s Mini Second Life Bazaar where over 150 Second Life bicycles will be available for sale. Print Your Love for Singapore – For just $1, (RRP $5.99) hot stamp a National Day badge on any Decathlon products purchased. Engage in mini sports challenges and stand to win prizes at the ActiveSG Health Corner in-store.
Decathlon Members’ Exclusives at Decathlon Singapore Lab Decathlon members can enjoy these specially-curated activities over the National Day weekend.
Exclusive Events for Decathlon Members
9 – 11 August 11am – 1pm Join Commenhers in a free upcycling workshop to revive and transform old sports equipment into unique functional items made of preloved kayaks, tents, and more.
9 August 11.30am – 1.30pm Football (4 – 8 years)
10 August 7am – 9am For those planning to achieve new personal best running timings, join KIPRUN and Singapore
Running Club in a run training session on 10 August.
3pm – 4pm Introduction to inline skating (4 – 8 years)
11 August 4pm – 5pm Introduction to ultimate frisbee (4 – 8 years)
To top it all off, enjoy the following promotions exclusive to Decathlon members.
1. Participate in a Lucky Draw and stand a chance to win one grand prize of a BTWIN foldable bicycle (worth $359) and a $500 Decathlon shopping voucher, with a minimum in-store spend of S$100.
2. Participate in the daily Spin-the-Wheel Giveaways near the store entrance and stand a chance to win some crowd-favourite products including Decathlon blue bags, lanyards and water bottles (while prizes last).
3. Enjoy free delivery when you shop in-store via the Decathlon app, with no minimum purchase.
4. Earn double the points when you make a purchase at the Singapore Lab store.
5. Enjoy free 100 Plus hydration bars and gather your friends and family to grab a photo at the Decathlon-branded photo booth near the store entrance.
From now to 30 September, new Members will stand a chance to win a travel voucher worth S$10,000 in Decathlon’s lucky draw for their dream vacation.
