Be
Better; Don’t Be The Same!
Re-think
and build the capacity to change with turnkey solutions that would shape the
fundamentals of distributions and conversion.
SINGAPORE – Media OutReach – 21 FEBRUARY 2018 – Increase
your profits in a digital and data-driven world! The average hotel
website conversion rate is 2.2 %, with the top 20 % of hotels having an average
conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %.
These are sweeping averages which might be practical when benchmarking one’s
hotel but are almost always impossible to use individually.
The conversion rate of a hotel website is determined
by so many factors that one shouldn’t be fooled into trying to meet an industry
average. Instead one needs to understand the elements that make up those rates
and try to improve each point. Know
more of what an insider’s tale on hotel website conversion rate is with this FASTBOOKING
whitepaper.
FASTBOOKING is also zooming in on
what hoteliers really should be focusing on. The Hotel Digital Lab introduced
in 2016 had hoteliers who participated in our conference for the last two years
overwhelmingly requesting for turnkey solutions. This new series of Digital Lab
tour for 2018 includes additional cities worldwide. We will be starting the
tour in Hong Kong and Taipei for Asia in March 2018.
As the Digital Labs are dedicated to
hoteliers and spearheaded by industry leaders, participation in the conference
nearest to them are complimentary. This year, the conference will cover the
re-conceptualisation of the booking sequence. From Acquisition to Conversion
and finally Retention; providing hoteliers with holistic, turnkey solutions!
With
FASTBOOKING, the Digital Lab partners are Ad Roll, Cendyn, Google, IDeaS, Sojern, STR, TripAdvisor, Triptease and
TrustYou who will take the tour with us in
selected cities. Details are available and updated periodically on
hoteldigitallab.com.
“With the
ever-present threats to the hotel industry, smart hoteliers know there is
always room for improvements. This conference steers hoteliers to zoom in on
what they really should be,” expressed Pierre-Charles Grob, Managing Director
Asia of FASTBOOKING.
To register for a
complimentary pass to the half-day event throughout Europe and Asia, please
visit hoteldigitallab.com, select the city you wish to attend and register with
us.
The Event of the year Not To Be Missed!
Notes to Editors:
Members of the
press are welcome to request for interviews with keynote speakers and/or Managing
Director, Asia of FASTBOOKING.
About FASTBOOKING Digital Lab
FASTBOOKING
Digital Lab is a learning lab for hoteliers to increase their profits in a
digital and data-driven world!
Dedicated to
hoteliers and spearheaded by industry leaders, this conference covers the
current issues hoteliers are concern about and provides turnkey solutions that
would shape the fundamentals of distributions.
It provides
hoteliers with an opportunity to re-think and re-conceptualise the flow of the
booking sequence. From Acquisition to Conversion and finally Retention.
About FASTBOOKING
FASTBOOKING
offers leading edge e-commerce solutions for hotels to boost their direct sales
strategy. Our solutions based on a cutting-edge cloud platform and our proven
expertise in digital marketing enable hotels to boost brand visibility and promote
online sales through online and mobile channels. Our local experts offer daily
support to hoteliers, in more than 90 countries, to help them leverage our
solutions and retain their independence.
Founded in 2000,
FASTBOOKING is the specialist for digital solutions dedicated to independent
hotels.
