Globee Services is set to transform the way businesses deliver customer experience through omni-channel customer support in multiple languages coupled with cutting edge predictive artificial intelligence (AI). The Globee centre, which is located in Kuala Lumpur, will be home to over 2,000
staff able to deliver customer services in the main markets of the Asia Pacific region.

Globee is a joint venture between South Korea’s largest BPO (Business Process Outsourcing) service company UBASE and Everise, which owns C3/CustomerContactChannels, a large global BPO based in the United States.

Globee was launched by Yasmin Mahmood, Chief Executive Officer, Malaysia Digital Economy Corporation. She said: “We are delighted to welcome Globee’s inspired move to set up base in Malaysia. We see this as another testament to Malaysia’s growing potential as a platform for transformational ventures. We believe Globee’s expertise and knowledge transfer will elevate the customer experience aspect of the Global Business Services (GBS) sector in Malaysia to greater heights.”

Sudhir Agarwal, the CEO of Everise, a Singapore-based company which is owned by Sunrise and Everstone, said: “No longer can companies offer simple sales or customer-service solutions to clients. Instead they need to look at partnering with their clients by leveraging technology to offer a differentiated and engaged business model. That ultimately becomes part of the overall customer experience that brands need to achieve to compete in the global marketplace.”

When speaking about how Globee was able to use the convergence of technology and multiple-language experience, Sudhir said: “Globee is a technologically advanced service delivery hub based in Kuala Lumpur, the omni-channel contact centre will offer multilingual solutions for multinational corporations outsourcing the customer experience function. We have set up a Globee Lab within the centre to leverage
the power of AI to incubate and innovate products that will further enhance the customer experience we deliver on behalf of our clients.”

Daegun Hur, CEO of UBASE, said: “It’s the very first investment done by a Korean BPO targeting global /digital clients.

“Malaysia was chosen as the location for investment due to its multi-cultural society that represents pan-Asia, great work ethics, excellent infrastructure and very friendly business-oriented policies put in place by the government. Will bring the best we have and create synergy in Malaysia.”

Also present during the launch was Syed Hussien Al Habshee, the Secretary-General of the National Chamber of Commerce and Industry of Malaysia (NCCIM) and David Wong, the Chairman of Outsourcing Malaysia.

GlobeE is a BPO (Business Process Outsourcing) service company established in 2018. Based in Kuala Lumpur, it offers omnichannel customer support in various languages by native speakers. GlobeE is a joint venture between Everise (which owns US-based BPO C3/CustomerContactChannels) and UBASE, South Korea’s largest BPO. The company houses the GlobeE Lab, a division focused on innovation and incubation of technologies that are disrupting the way BPO’s approach and manage customer experiences. For more information, visit www.globeebpo.com.

UBASE is the biggest BPO Company in South Korea, specialising in customer care. Its 13,000-seat capacity gives enables the company to host a strong portfolio of clients from major Korean firms like Samsung, Hyundai, LG, and SK to top global service firms. It is now expanding its service offerings from new areas such as sales channel management and warranty service to new solutions like market analysis
report  and AI-enabled VOC analysis.