SINGAPORE – Media
OutReach – 19 January 2018 – Lagardère Travel Retail Singapore is delighted to
partner Belgian chocolatier Godiva to stage the extraordinary Chocolate Fashion
Show in Changi Airport Terminal 2 transit, in conjunction with the launch of
Godiva Gold Discovery, the chocolatier’s latest luxury collection.
Officially
premiering tomorrow, 20 January, the Chocolate
Fashion Show presents three astonishing dresses created by contemporary
designer Anne-Sophie Cochevelou, which combine state-of-the-art fashion and
representations of Godiva’s iconic chocolate boxes, including the new Gold
Discovery Collection.
The first-ever
staging in an Airport, the presentation promises to elevate the travel retail
experience and introduce stunning fashion masterpieces to travellers from all
over the world. Visitors to Changi Airport can look forward to shopping for
decadent chocolates and at the same time, be delighted by Godiva’s artistry and
creativity.
The Tradition to Modernity Showpiece Dress
is displayed artistically on a static mannequin that can be admired from all
angles by passing shoppers and travellers. Classic Gold Collection boxes edge
the hem; the skirt is formed by triangular brown godets, and the bodice of
Godiva Coeur-like lace; an array of new Gold Discovery boxes form the collar,
and imitation chocolates decorate the headpiece.
The Empress Dress, with bustles of Gold Discovery
boxes and garlands of chocolates, adorns a model in a photo booth to encourage
shoppers to pose for a free instant photo ‘wearing’ the dress, upon purchase of
a box of Gold Discovery or two boxes of Gold Ballotin. The Heart of the Collection Dress is decorated ingeniously with
Coeur Grand and Iconique gift boxes.
Around
the stage are beautiful displays of Godiva Gold Discovery, where a trained
hostess engages with shoppers and offers samples during peak times.
Commenting
on the collaboration, Mr Louis Dambrine,
CEO Lagardère Travel Retail Singapore & Malaysia shares: “Our great
partners Godiva and Changi Airport Group welcome Gold Discovery collection into
our stores, with an initiative that is stylish and incredibly artistic. We aim
to satisfy every traveller’s need and are committed to exceeding all
expectations. To this end, we believe that the fashion presentation will let
travellers discover and experience chocolate through a very different
experience.”
Mr Matthew Hodges, General Manager Godiva Travel
Retail, comments: “Lagardère Travel Retail has worked
very closely with us on the breath-taking Gold Discovery promotion that we are
staging at Changi Airport and have been supportive with our ground-breaking
initiative with great enthusiasm. The Godiva dresses designed by Anne-Sophie
Cochevelou are out of this world — and the most extraordinary creations you
could expect to find in a travel retail store. We are thrilled and excited with
the results and we are confident the shoppers will be equally amazed and
delighted.”
Ms Teo Chew Hoon, Group Senior Vice President for
Airside Concessions at CAG elaborates, “We are happy
to partner Lagardére and Godiva to stage this unique event at Changi Airport.
This global travel retail concept exclusive reinforces Changi’s position as a
world-class shopping destination, and injects novelty and freshness into
Changi’s retail experience. The extraordinary Godiva creations are certain to
delight and surprise our passengers.”
This
collaboration is a tripartite partnership between Changi Airport Group,
Lagardère Travel Retail Singapore and Godiva. The Chocolate Fashion Show is
located at Terminal 2 transit, and will
be exhibited from 20 January 2018 to 28
February 2018.
Godiva Gold Discovery is
a 28-piece collection of ganaches, pralines, mousses and caramels, including
two delicious new pieces, presented in a contemporary gold gift box embossed
with the signature ‘G’ and the Lady Godiva emblem. Tied with a gold satin
ribbon and decorated with a refined hangtag, the collection is the epitome of
premium gifting.
The
ganaches are in sumptuous flavours of passion fruit & pink pepper, white
chocolate & bourbon vanilla, intense coffee, raspberry rose, and 85% dark
chocolate. The luxurious caramels are chocolate caramel and salted caramel.
The
elderberry mousse and the lychee strawberry mousse in the collection are joined
by a delicious new Mexican origin chocolate mousse.
Among
the pralines is an exotic new pistachio praline which sits alongside the signature
hazelnut pralines in white and milk chocolate, an almond praline with whole
roasted almond, the hazelnut praline with caramelised macadamia nuts, and a
caramelised pecan praline.
Retailing
at S$102.20 (Duty Free Price), the Godiva Gold Discovery will be available in selected
SO Chocolate and The Chocolatier shops in Singapore Changi Airport Terminal 2
transit.
To
view the dresses, please refer to this link:
https://www.dropbox.com/sh/lstl42ksb7kn1xz/AACL1nKInQY_GPxKZYRQuc4ha?dl=0
