Kinofy, the first
made-in-Singapore, China cross- border commerce platform launches; enables
seamless and accelerated access to 1 billion Chinese shoppers
Kinofy Group, today, announced the launch of Kinofy,
a plug and play, cloud-based, cross-border e-commerce platform, designed to
allow international brand owners and small and medium sized businesses to sell
goods and services in China. Leveraging the platform, brands can accelerate
their entry into the fast-growing Chinese market — reducing entry time to three
months with official product registration approval. Built on the WeChat platform, Kinofy allows
companies to access over 1 billion Chinese shoppers. Guest of Honour, Minister
of Trade and Industry S. Iswaran officially launched the platform to an
audience of 300 guests including some of Singapore’s top brand owners.
“On behalf of Kino Biotech,
I would like to thank the Ministry of Trade and Industry and Enterprise
Singapore for the support they’ve provided to us as we built this platform,”
said Kawee Chong, CEO
of Kino Biotech Group and Co-Founder, Kinofy
Group. “The opportunity for Singaporean
brands in China is immense — and Kinofy being smart, simple and seamless makes
market entry frictionless. We are proud to welcome brands like
Naturext, Health Domain, YOHMO TONIC,
GreenLife, Lipaddict, SkinSoul, SWANZ, Kinohimitsu, Fitwhey and Esthemedica to
the Kinofy family and look forward to inviting more of our fellow Singaporean
brands to join us on this exciting journey.”
How Singaporean Brands Will
Benefit
Kinofy
is a pre-approved solution supported by the SkillsFuture Singapore grant. The
partnership enables local companies to construct digital business
channels and grow sales plus revenue through cross border trade. Local small and medium enterprises will enjoy a
70% subsidy for their first year subscription to the Kinofy platform through SkillsFuture
Singapore. Trainings are also provided at 90% subsidy from SkillsFuture
Singapore. The Kinofy Group also works extensively with Enterprise Singapore to
conduct outreach efforts in markets like the United States, Germany, Korea, and
Thailand.
About Kinofy
The Kinofy platform offers merchants a smart, simple, and
seamless way of reaching consumers in China.
Built on the WeChat ecosystem, the platform provides Singaporeans brands
with immediate access to over 1 billion*
WeChat users. The platform also offers merchants a single view of their
business and customers across sales channels and enables them to manage
products and inventory, process order and payments, build customer relationships
and leverage WeChat’s world-class analytics and reporting. From a legal
perspective, the Kinofy platform enables merchants to export and sell their
products seamlessly across different sales channels through an official product
registration and importation channel. The platform integrates multiple channels:
e-commerce, social selling tools and operational management of product
registration, importation, warehousing and logistics, last mile delivery and
overseas payment settlement into a single platform, allowing brands to enter the
Chinese market faster and more efficiently. To ensure on-ground support, Kinofy
offers warehousing and logistics solutions at the Ningbo Free Trade Zone (NFTZ)
giving businesses the right infrastructure to reach China’s 613 cities.
Note
to Editors:
Please note that in the
third paragraph of this press release we mentioned some brands that are
currently using the Kinofy platform to access consumers in China. These are
brand names — we have provided the associated brand owners to these brands for
your reference.
- Naturext : International Advanced
BIO-Pharmaceutical Industries Pte Ltd (IABPI) - Health
Domain : Health
Domain - YOHMO
TONIC : Union
Chemical & Pharmaceutical Pte Ltd - Lipaddict : Fraser
Research Labs Inc - GreenLife : Protos
Trading Pte Ltd - SkinSoul : SkinSoul
- SWANZ : Scube Gift
- Kinohimitsu : Kino
Biotech - Fitwhey : Food Global Innovation
- Esthemedica : Esthemedica
Pte Ltd
About
the Kinofy Group
We offer borderless retail solutions that provide smart,
simple, seamless and highly adaptive business systems for thriving
entrepreneurs in highly competitive and culturally diverse economies. Kinofy
provides a safe, transparent, structured and practical market entry and
sustainable business infrastructure for thriving enterprises. A rich ecosystem of
marketing partners, logistics and warehousing partners, licensing and training
partners, and other value added partnerships have evolved around the Kinofy
platform. Our vision is to create borderless trade platforms that improve
consumers’ lives and provide access to genuine, quality products from anywhere
in the world. Our mission is to transform today’s business leaders to become
digital entrepreneurs. For more information, please visit: http://www.kinofy.com.sg
