Leanplum, the leader in mobile engagement, today announced an add-on raise from
Beijing-based private equity firm Waterwood Group to scale and fuel growth in
China and the greater Asia Pacific (APAC) region, bringing their Series D total financing to $52 million.
Leanplum continues to gain momentum across APAC, where the region’s most
innovative brands rely on its platform to drive mobile growth and deeper
customer relationships.
“Chinese
consumers demand a best-in-class mobile experience, however, companies in China
are underserved in terms of sophisticated marketing technology,” said Waikit
Lau, partner, Waterwood Group. “We were especially impressed with Leanplum’s
A/B testing and data analytics capabilities because it quickly delivers value
to brands in a highly competitive market. In order to meet the exponential
growth in mobile usage, Chinese brands are hungry for the real-time insights
and personalization at scale that only Leanplum provides. We look forward to
working together to build the future of the Chinese
market.”
This investment highlights the growing
opportunity for brands to reach mobile consumers across APAC. According to GSMA, more than half the world’s mobile subscribers live
in Asia Pacific, and China will account for 21 percent (or 155 million) of the
approximately 753 million new mobile subscribers expected be added globally by
the end of 2020.
“APAC is at the forefront of mobile
adoption, and the potential for Leanplum to help brands across the region reach
such a highly-engaged mobile generation who are on their phones 24/7, is truly
exciting,” said Momchil Kyurkchiev, CEO and co-founder, Leanplum. “We’re
thrilled to partner with Waterwood because they share our vision for
transforming mobile engagement for the modern marketer.”
Today, APAC’s most prominent mobile apps
lean on Leanplum to power their marketing campaigns, including:
- Liven, Australia’s #1
payment & loyalty platform; - Lomotif,
Singapore-made social video app; - ofo,
station-free bike sharing platform and mobile app based in Beijing; - TMON,
leading Korean e-commerce company, often referred to as the ‘Amazon of South
Korea.’
Leanplum
is expanding its footprint across APAC and making strategic new hires to meet
growing demand in key markets such as China, Australia,
Indonesia, and Japan. Julio Bermúdez, formerly of Optimizely, was hired to lead
sales and operations from Leanplum’s regional headquarters in Singapore. He has grown the team more than 400
percent in recent months, drawing key talent from Adobe, Asics, and Salesforce.
The company is focused on building a great
work culture in its offices around the world, and was recently recognized as
one of Fortune’s Best Companies to Work For and Best
Entrepreneurial Companies in America by Entrepreneur magazine.
Leanplum is building the next generation marketing cloud, leveraging
the unique power of mobile to help brands drive deep and meaningful customer
relationships. Capturing more than 18 billion mobile data points daily and
delivering over 50 million messages every hour, the Leanplum platform provides
the real-time insights and capabilities to help marketers deliver in-the-moment
engagement and build meaningful customer relationships.
To demo Leanplum and find out about job
opportunities, come say hello at www.leanplum.com and follow us on Twitter @leanplum.
About Leanplum
Leanplum is the mobile marketing platform built for
engagement. Brands rely on Leanplum to help them orchestrate multi-channel
campaigns — from messaging to the in-app experience — all from a single,
integrated platform. Global brands such as Tinder, Grab, Tesco, and Zynga turn
to Leanplum to accelerate growth and build long-term customer relationships.
Founded in 2012, Leanplum is based in San Francisco, with offices across North
America, Europe, and Asia. Leanplum has received more than $98 million in
funding from Norwest Venture Partners, Canaan Partners, Kleiner Perkins
Caufield & Byers, and Shasta Ventures. Leanplum has been named to Business
Insider’s Most Valuable Enterprise Startups and SF Business Times’ Best Places
to Work. Learn more at www.leanplum.com.
