Museum of Ice Cream (MOIC) has teamed up with iconic local brands Tai Hua and Denzy to introduce an innovative twist to the world of frozen desserts: Gelato made with soy sauce.
This unexpected pairing delivers a perfect blend of sweet, savoury, and umami flavours, offering a unique taste experience that challenges traditional dessert boundaries.
The soy sauce gelato combines the creamy, rich texture of traditional gelato with the deep, savoury notes of soy sauce. Carefully balanced, the recipe ensures the soy sauce complements rather than overpowers the sweetness of the dessert.
Salted caramel bits are added for texture, creating a sophisticated flavour profile that will appeal to adventurous foodies and dessert lovers alike.
“I drew inspiration from fine dining applications where they would make soy sauce caramel and I thought that was a good way to start”, said Damien, founder of Denzy Gelato. “We wanted to create something that surprises people and redefines their understanding of what gelato can be.”
The exclusive collaborative treat is available only from 3 January to 3 February 2025 at MOIC.
Made with selected premium soy beans, Tai Hua’s signature soy sauce is familiar to locals since its inception more than 70 years ago. This well-loved product has now been infused into a gelato, which has been launched to coincide with the Year of the Snake.
Those seeking an additional punch of flavour, can add a sprinkling of moromi dust (a by-product of soy sauce production).
This unique treat blends perfectly with MOIC’s whimsical and interactive experiential playscape and epitomises MOIC’s continued efforts to support local brands and businesses.
Snag exclusive Tai Hua x MOIC merchandise
Fans of Tai Hua’s soy sauce can snag an exclusive Tai Hua x MOIC tote bag at MOIC’s on-site Gift
Shop.
For the period of this collaboration, grab bottles of Tai Hua’s newly launched First Draw Soy Sauce, now decked out in a collab exclusive MOIC-themed wrap.
TICKETS
For more information and ticket purchases, visit tickets.museumoficecream.sg, or follow @museumoficecreamsg and #moicsg on Facebook, Instagram and TikTok.
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Museum of Ice Cream is located at 100 Loewen Road, Dempsey, Singapore 248837.
MUSEUM OF ICE CREAM
Museum of Ice Cream, founded by Figure8, is a global lifestyle brand recognized around the world for designing award winning, multi-sensory experiential developments.
MOIC has welcomed millions of visitors to its fully immersive, interactive spaces that create connection through the universal power of ice cream.
With locations in Austin, Chicago, New York City, and Singapore, Museum of Ice Cream remains a pioneer
in the experience-first industry, continuing to develop unique concepts that provoke wonder and creativity.
Each inclusive and interactive environment is designed to inspire imagination and play, helping to rediscover the kid in us all.
FIGURE8
Figure8 is an experience-first development company that takes the unimaginable and turns it into the tangible. Putting human connection at the forefront, the company creates experiums – places outside of distraction, away from expectation and beyond inhibition.
TAI HUA
Established in 1947, Tai Hua Food Industries is a household name in Singapore, renowned for its premium soy sauce and condiments that have been staples in kitchens for generations.
With the refreshed slogan, “Everything is Better with Tai Hua,” the brand continues to delight and surprise, showcasing how its iconic soy sauce elevates even the most unexpected creations.
From soy sauce-flavoured ice cream with Museum of Ice Cream and Denzy Gelato to moromi-infused chocolates, among other projects.
