Penang Global Tourism on October 18 announced the “Experience Penang” campaign.
It is aimed at Singapore travellers, one of the iconic state’s most important travel groups.
The campaign, with the tagline “Diversity of Asia”, was launched in Singapore by Penang State EXCO for Tourism & Creative Economy YB Yeoh Soon Hin and Chief Executive Officer of Penang Global Tourism Ooi Chok Yan.
The tourism bureau laid out plans to revitalise Penang’s tourism sector during its first official travel campaign in Singapore in two years.
Mr Soon Hin said: “Singapore was the first country to have a Vaccinated Travel lane (VTL) with Penang and remains our second international visitor-generating market. Singaporeans appreciate our rich heritage, art, architecture and of course our kaleidoscope of gourmet offering that best reflects our colourful ethnic mix of Malay, Indian, Chinese and Peranakan culture. After two years of travel hiatus, we are ready to welcome our Singaporean neighbours and help them plan the most iconic and meaningful Penang getaway.”
New Hotel Projects and UNESCO World Heritage Declaration
During the pandemic, work in boosting Penang’s tourism infrastructure continued. Brand new, world-class accommodation include Amari Hotel which will officially launch in November 2022, The George Penang Hotel and a 4-star waterfront hotel Crowne Plaza in Strait City.
The state is also celebrating a second UNESCO accreditation, Penang Hill Biosphere Reserve, which comprises 12,481 hectares of marine and terrestrial ecosystems.
The first Heritage Site, George Town, continues to draw visitors with its carefully-preserved pre-war buildings, beautifully restored mansions, eclectic street art, vintage shops and modern cafes.
Rediscover Penang – Beauty Beyond George Town
Penang Global Tourism is also on a mission to expand the footprint of all international travellers beyond the popular sites. Two distinct campaigns, ‘The Opposite Side of the Island’ promoting Seberang Perai and ‘The Other Side of the Island’, showcasing Balik Pulau and Teluk Bahang’s natural beauty have been launched. These are unchartered holiday experiences for travellers.
Mission to Boost MICE Appeal
Penang Convention & Exhibition Bureau (PCEB) also announced plans to accelerate the state’s plan to attract international businesses hosting conferences, exhibitions and for event organisers.
Singapore, a global travel hub with international and regional MNCs and start-ups headquartered in the Lion City, is a significant source of MICE business.
Penang boasts some of the largest integrated convention centres, including world-class hotel meetings and event spaces and is forming strategic alliances with corporate travel partners and global event organisers to secure its calendar of MICE activities.
Penang Global Tourism
Set up to promote, market and generate tourism for the Penang State in Malaysia, Penang Global Tourism is a bureau which serves as a focal point for coordinating all tourism activities.
PGT, as it is affectionately known, works closely with various key tourism industry players locally and abroad. PGT participates in overseas sales missions at world-renowned trade shows, and the exposure has contributed to Penang’s popularity as a destination, investment and home of choice for many from around the world.
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