The annual Travel Trends from travel technology leader Amadeus sheds some light on a new era of globetrotting. From active eco-tourism and “friendcations” to the digital transformation of business travel, travel is returning and back on the agenda.
Streaming services will drive travel to unexpected destinations and smart speakers link our entertainment choices to holiday goals
The trip of a lifetime is no longer wishful thinking. After dreaming of freedom for the past two years, people are finally beginning to release their pent-up passion for travel, with substantial increases in searches for trips to once-in-a-lifetime destinations, according to the leading travel technology company Amadeus.
Some interesting new search and flight locations are emerging: from flight searches up by one third to Tanzania, a country famous for safaris, to flights doubling to cities close to the home of the Incas, Machu Picchu, Amadeus is seeing a boom in demand for statement tourism.
And this is just the beginning. The Amadeus 2022 Travel Trends identify six new developments which will shape the future of the market:
* Savoring the now: Travelers will embrace that trip of a lifetime
* Friendcations: In large gatherings and small, 2022 will be the year of the grand reunion
* Active Ecotourism: The time for just talk is over. Today’s travelers are more interested in taking action, with a growing demand for trips supporting diverse global communities
* Business Travel, Ready For Take Off: Changes are on the way for the business sector, with technology ushering in expense-free mobile travel payments
* Wanderlust Streaming: Travelers are dreaming of going to new destinations, inspired by their viewing habits, while tech is transforming these dreams into real-life transactions
* Futuristic and fast: The return of supersonic flights and hyperloop travel links, leveraging vacuum technology, will make lightning quick travel accessible to an increasing number of people
The annual travel trends were identified from the expertise of Amadeus’ unrivalled team of travel data technologists.
While few would deny that COVID-19 has transformed the way we live, until recently widespread lockdowns and restrictions have hidden its impact on travel.
But by taking a long-term view, coupled with real-time travel data, Amadeus has been able to isolate some trends which will shape the next five years and beyond.
Dan Batchelor, Vice President, Global Corporate Communications & Social Responsibility, Amadeus, said: “As the travel sector recovers, we are seeing some truly exciting trends emerge that will shape the industry. Imagine a world where you finish watching an amazing Netflix series and your smart speaker immediately recommends a trip to visit those locations in real life.
“That technology is available now. Not only are the new industry technologies exciting, but they also give us the power to travel in a sustainable way, revolutionize the way we travel for business, and travel long distances in lightning-quick time. Supersonic flights are going to happen, almost two decades after Concorde dropped its nose for the final time. It is an incredibly exciting time for the industry.”
To gather more insights into 2022 Travel Trends, view here: https://amadeus.com/en/
Research methodology
These trends are supported by data analysis conducted from September 22-23, 2021. Anonymised, aggregated,
The search date established was July 1 – September 22, 2021, compared to the same period of the previous year. This allows a right comparison to the previous year. The departure date selected was 2022.
This was supported by desk research, information from trusted industry partners and the Amadeus Censuswide Survey.
Amadeus Air Search Travel Data is the most complete suite of air data in the travel industry and includes shopping transactions performed by +2,500 customers including the world’s top travel agencies. It consists of consolidated data generated by daily transactions.
Amadeus
Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.
It has developed its technology in partnership with the travel industry for over 30 years. It combines a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems its customers need.
It helps connect over 1.6 billion people a year to local travel providers in over 190 countries.
It is one company, with a global mindset and a local presence wherever its customers need it.
Its purpose is to shape the future of travel. It is passionate in its pursuit of better technology that makes better journeys.
Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC
To find out more about Amadeus, visit www.amadeus.com
