Porsche Asia Pacific marks its 20th anniversary in the region by celebrating the power of dreams and believing in oneself, with an inspiring new film out now on YouTube.
At the same time, the company also commits to support young dreamers in their pursuits as it announces a new long-term partnership with United Women Singapore, a non-profit organisation that advances women’s empowerment and topics relating to gender equality.
The Dreams That Drive Us – A film by Porsche Asia Pacific
The new film, directed by visionary Singaporean filmmaker Roslee Yusof, follows the journey of two young protagonists, chasing their dreams and pursuing passions at odds with typical notions of ‘success’.
Along the way, our protagonists face pressure from convention, fear of failure and personal crisis – but in the end, they rise above and achieve greatness on their own terms.
The film also aligns with Porsche’s global brand purpose, ‘Driven by Dreams’, and celebrates those who dare to chase their dreams, to define their own success.
Behind them, a visual allegory traces the rise of the ASEAN region, as the surroundings transform from bustling city to cutting-edge metropolis.
Multiple reports cite the ASEAN region and its predominantly young population as an area poised for exponential growth in the future, and the film pays tribute to the region that has defined its own success through sheer grit, agile adoption of new technology and creative strength of will.
“At Porsche, we started as dreamers, creating the sports car we could not find. As we grew, we faced one challenge to another, and emerged stronger. We know what it feels like to stand against the odds while remaining true to our passion; now, we want others to be able to do the same,” said Arthur Willmann, Chief Executive Officer, Porsche Asia Pacific.
“As Porsche Asia Pacific turns 20, we acknowledge that there are many out there who need help to fulfil their dreams. Together with United Women Singapore, we want to support this cause.”
The film is now live on YouTube at: https://youtu.be/TP0T6MGJL9c
Porsche Asia Pacific supports the Dreamers
It is in this spirit of giving back that Porsche Asia Pacific announces today a new long-term partnership with non-profit organisation United Women Singapore (UWS), supporting their Girls2Pioneers programme.
The programme reaches out in particular to girls from underserved communities, aged 10-16, to encourage them to pursue their passions in higher education and careers, thus paving the way for a more gender equal society.
For two years starting in 2022, the company has committed to a EUR100,000 bursary fund with UWS to disburse funds to a total of 40 female students in the programme.
The bursary will defray living expenses, so these women can focus on making their dreams come true.
Porsche Asia Pacific will also join UWS’ Girls2Pioneers mentorship program to help students build confidence and gain valuable advice as they pursue their dreams.
Mentors at Porsche Asia Pacific will offer career tips and share personal experiences; mentees will also be able to shadow their mentors to learn more about what they do in the world of Porsche.
Internships will also be offered to interested young women from different age groups in the Girls2Pioneers programme, from short holiday internships that track primary- and secondary- school breaks, to more formal internships with tertiary students.
Last but not least, as part of this long-term partnership, Porsche Asia Pacific will also be working closely with UWS to drive higher awareness to the organisation, and will work to organise more fundraising activities to help the young women UWS supports.
“UWS focuses on building a pipeline of women leaders and influencers in Singapore, and the support of key stakeholders, including corporate partners, is critical in making this dream a happy reality. Porsche’s ambition to realise dreams aligns with our values, and we are delighted that Porsche Asia-Pacific has decided to make this ambition tangible by supporting and advancing female students in Singapore,” shared Georgette Tan, President of United Women Singapore.
Porsche Asia Pacific
Porsche Asia Pacific Pte Ltd is a subsidiary of Dr. Ing. h.c. F. Porsche AG, the leading sports car manufacturer based in Stuttgart, Germany, with a vision to be the most successful brand for exclusive and sporty mobility. Best known for the 911 model line, Porsche also produces the Cayenne, Macan, Panamera, 718 Boxster and 718 Cayman models. In 2019, it introduced the Taycan, the first fully-electric sports car.
Porsche Asia Pacific commenced operations on 1 October 2001 and currently oversees 13 countries from its headquarters in Singapore: Brunei, Cambodia, French Polynesia, Indonesia Malaysia, Mongolia, New Caledonia, New Zealand, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam. As a market incubator, it offers support to its importers and dealers in After Sales, Business Development, Marketing, New Business Fields, Public Relations and Sales, helping them to further professionalise operations and cater to customer needs to ultimately grow their business.
United Women Singapore
United Women Singapore (UWS) is a local non-profit organisation that advances women’s empowerment and gender equality, and builds a pipeline of women leaders and influencers in Singapore. The organisation works towards narrowing the gender equality gap through education and raising awareness and advocacy on issues such as anti-violence and women’s empowerment, with the support of key stakeholders including corporate partners, government agencies, academia, the diplomatic community, non-profits and community groups and the wider community. United Women Singapore has an Institution of Public Character (IPC) status and all donors are able to claim tax relief from their assessable income based on the amount donated, at prevailing deduction rate.
