Patron Tequila, the world’s number one super-premium tequila (IWSR 2022 Global Database), is growing its prestige portfolio in Singapore with the launch of Patron El Cielo, the ultimate innovation in Silver tequila.
Patron El Cielo is the first four-times distilled prestige tequila on the market, which unlocks the natural sweet flavours of agave delivering an incomparable taste with a bright, fresh and radiantly smooth finish. Perfect to enjoy with friends sipped over ice with a slice of orange, Patron El Cielo is arriving in Singapore on 22 August 2024.
To mark this special occasion, Ce La Vi Singapore will host an exclusive launch event that promises to be an unforgettable celebration of this exquisite new addition to the Patron family. The public celebration will commence at 10pm, welcoming tequila enthusiasts and nightlife aficionados to join the festivities.
Attendees will be treated to live performances by burlesque dancers, a talented saxophonist and homegrown pioneer DJ, DJ Aldrin, spinning behind the decks. As a special treat, the first 100 guests will enjoy an additional complimentary patron shot while all guests will receive a complimentary house pour to toast to the occasion in style.
Those who prefer to savour Patron El Cielo by the glass will be thrilled by the offering at S$48 per glass, while larger gatherings can look forward to packages starting at S$890 for a bottle. To showcase Patron’s versatility, a selection of expertly crafted cocktails will also be available.
“Patron El Cielo is arriving in Singapore at just the right time, as we see a huge enthusiasm here for premium agave-based spirits,” says Maria Kim, Brand Ambassador for Bacardi-Martini Ptd Ltd. “It’s just radiantly smooth and offers a unique experience for tequila drinkers, delivering an impressively rare, naturally sweet taste by taking our iconic Silver tequila and using a fourth distillation to develop an amazing, prestige tequila, a first within the category. Master Distiller David Rodriguez really pushed the boundaries with a distinctive process – the complexity of distilling tequila without sacrificing flavour requires remarkable talent – and we’re immensely proud to bring this bold innovation to the tequila lovers of Singapore.”
Made of 100% natural, highest-quality Weber Blue Agave, water and yeast and crafted in small batches to ensure consistency and quality, Patron El Cielo achieves the brand’s singular goal of creating the finest tequila in the world.
Patron El Cielo is rich in sweetness and citrus notes with a brightness that makes it perfect for celebratory moments. A result of a unique distillation process and more than 150 tasting sessions, this one-of-a-kind creation is a testament to the countless hours, passionate experimentations and extraordinary lengths Patron goes to creating its naturally perfect tequila, further solidifying the brand as an innovative industry pioneer.
“For the first-time ever, we developed a prestige tequila with a fourth distillation – a process that is extremely rare within the industry – using the smallest copper pot still at Hacienda Patron. While adding another stage of distillation is commonly misconceived as a culprit for diluting flavour, that was not the case for Patron El Cielo,” said David Rodriguez, Patron Master Distiller. “At Patron, our goal is to achieve perfection in every drop – by using this unique, four-time distillation process, we unlocked and opened up the natural sweetness and smoothness from the agave to deliver an incredibly sweet and light tasting, smooth tequila.”
Whether a lively rooftop soiree, a poolside bash or a night out at the club, Patron El Cielo makes any moment shine bright from day to evening when the metallic gold cork is popped. The exceptional tequila is packaged in a sleek glass bottle outfitted with gold designs inspired by the volcanic tahona stone used to produce Patron Tequila, with other elements inspired by the agave fields and light found within the homeland of Patron – the Jalisco Highlands of Mexico.
Patron El Cielo is best served over ice with a slice of orange, garnished with an orange peel. For those looking to elevate their cocktail experience, the Patron El Cielo Margarita is a refreshing take on a classic. Simply shake Patron El Cielo, fresh lime juice and agave syrup with ice and strain into a salt-rimmed glass, before garnishing with a lime wheel. Otherwise, the Patron El Cielo Paloma provides a vibrant alternative, combining Patron El Cielo, grapefruit juice, lime juice and club soda into a tall glass – garnished with a grapefruit slice.
Patron El Cielo is the first four-times distilled prestige tequila, available at Ce La Vi Singapore for S$1,200 (international prices vary).
Patron Tequila
From hand-harvesting the highest-quality 100% Weber Blue Agave, to the traditional, time-honoured distillation process and individual labelling, numbering, and inspection of each bottle, Patron Tequila is crafted with meticulous precision and care. Though Patron has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship.
For more information about Patron Tequilas and Liqueurs, please visit www.patrontequila.com.
